The Recap Group
Making the value of content impossible to miss
Industry
Entertainment
Tech
Location
New York
Deliverables
Brand Strategy
Brand Identity
Website Design
Website Development
The Recap Group is a content-led business focused on extracting more value from existing media, helping brands repurpose, reframe, and redistribute content across multiple channels.
At the core of their offering is the idea of creating more from what already exists, turning long-form content into a continuous stream of shorter, high-impact outputs. As the business developed, they required a clear brand identity and digital presence that could communicate this model with clarity and confidence.
We were engaged to define a light strategic foundation, develop a new visual identity, and design and build a website that could support both their proposition and ongoing content output.
Our approach centred on translating the core idea of repetition and repurposing into a clear and distinctive visual language. Through a series of strategic conversations, we defined the foundations of the brand, shaping a simple, graphic identity system built around rhythm, reuse, and iteration.
This thinking informed a flexible suite of assets, including presentation templates, social content frameworks, and an editorial design approach tailored for short-form articles and updates. The system was designed to be lightweight and practical, enabling the team to produce content quickly while maintaining a consistent and recognisable output.
The editorial system is built around a set of modular components that allow content to be assembled quickly without losing visual consistency. Each piece is structured to support variation in format and emphasis, ensuring posts feel considered and intentional, while remaining efficient to produce. This approach allows the team to maintain a steady output of content without the design becoming repetitive or constrained.
Group CEO
“TPS exceeded our expectations when it came to re-branding The Recap Group, producing solid strategic thinking, and creative execution that really landed.
It was incredibly refreshing for the process to feel so frictionless with our team spread across multiple time-zones”
The website was conceived as a core tool for communicating the Recap proposition, translating a relatively new and evolving service into a clear and engaging digital experience. Rather than relying on conventional structures, the approach focused on creating a more considered, brand-led journey that visually reflects the idea of repetition, reuse, and transformation.
Through a series of bespoke layouts and interactions, the platform breaks down the Recap model into accessible, digestible sections, guiding users through the process from original content through to distribution and amplification. The design balances clarity with expression, using rhythm, motion, and structure to reinforce the underlying concept.
The back-end allows the team to manage and update content internally, while maintaining a high level of design integrity across the site. The result is a distinctive digital experience that not only explains the offering, but actively demonstrates it in practice.
