Brand and Identity Design

We create distinctive brand identities that give ambitious brands a clear point of view and a recognisable place in the world. Combining brand strategy, visual identity and graphic design, TPS works with established organisations, emerging businesses, cultural institutions and creative teams to build brands with character, clarity and room to evolve.

From developing a complete brand identity for a new venture to reimagining an established identity for an international audience, our approach brings together strategic thinking and creative exploration. We work across art direction, typography, colour, logo design and visual identity systems, creating cohesive brand languages that work across digital, physical and cultural touchpoints.

Our brand design services are tailored to the scale and ambition of each project. This might mean building a comprehensive identity system for a global brand, creating a focused visual identity for a new product or campaign, or developing the foundations of a brand from the ground up. Every project starts with an understanding of what makes the brand distinctive, translating that into an identity that feels relevant, considered and built to last.