Mom+Pop Music

Mom + Pop is an independent record label representing a diverse roster of artists across genres, known for its cultural influence and forward-thinking approach to music.

We were engaged to bring structure and cohesion to an otherwise loose and inconsistent set of existing brand assets, developing a high-level visual identity that could operate with clarity across both digital and physical outputs. The focus was on creating a genre-agnostic design system, underpinned by a considered typographic approach, that could flex across a wide range of artists while maintaining a consistent and recognisable foundation.

This system informed the design and build of a fully bespoke website, conceived as both a platform for the label and a space to showcase its evolving roster. Built on a custom headless CMS architecture, the site allows for flexibility and scalability, enabling the team to manage content dynamically while maintaining design integrity.

The result is a cohesive brand and digital platform that reflects the breadth of Mom + Pop’s output, providing a structured yet adaptable foundation for continued growth.