Noisehive

Xelon (formerly Noisehive) is a digital growth and marketing business working with brands to scale performance across channels and markets.

We were engaged to establish a high-level, website-led identity that could act as the foundation for a broader visual system, following the business’s evolution and merger. The approach focused on creating a clear and flexible design language that could be expanded over time, balancing simplicity with enough character to differentiate within a competitive space.

This thinking carried through into the design and build of a fully bespoke website, underpinned by a custom CMS. The platform is designed to be both highly editable and visually considered, combining flexible, semi-modular structures with a series of bespoke, animated components. This allows the team to manage content independently, while ensuring the overall experience retains a strong sense of craft and cohesion.

Subtle interactions and moments of animation are woven throughout the site, introducing rhythm and personality without compromising usability. The result is a scalable digital platform that provides a foundation for the evolving Xelon brand, while maintaining a high level of design quality across all touchpoints.