In 2022 we were approached by AKQA Amsterdam to work on a new digital product, for AI insurance unicorn, Tractable.
Fresh from a Rebrand with Pentagram, the next phase of brand development was building out the digital strategy, wider design system, and art direction, ultimately being delivered in the form of a new public facing website, careers website, and editorial outlet.
TPS worked closely with AKQA to lead and develop a digital strategy, UX framework, and a bespoke design system, and website